Micro-community in real life.
In his viral article 1,000 True Fans, Kevin Kelly proposes that all anyone needs to have a successful business are 1,000 dedicated humans who will buy everything you have to offer.
Seth Godin talks about identifying—and serving—the smallest viable audience in his new book This is Marketing.
Both writers emphasize the importance of staying clear on, and committed to, who it is you seek to serve.
Even when your business grows and starts to pick up people on the fringes, you keep showing up for the specific customers and clients whom you set out to help in the first place.
Otherwise, you risk watering down your work to appeal to the masses. You risk limiting or even eliminating the possibility of having an impact through the work you feel called to do.
Serve the few and shun the non-believers.
I’d like to add one more layer to this practice of building and serving a micro-community in the connection economy in which we now live.
While I love the online space and all that it allows for, lately I have been feeling a deep desire to create a community for myself in real life.
As a digital nomad, I haven’t lived anywhere for more than a year in a long time. I always make friends wherever I go and I have no intention of letting those relationships fade.
At the same time, after spending a week in Ottawa finishing up my Integral Master Coach™ certification through Integral Coaching Canada, I was reminded of how nourishing it is to occupy the same space as humans who are able to offer a feeling of belonging.
Not to mention the little things.
An impromptu hug because we wanted to connect and didn’t want to talk.
A passing back rub paired with a warm and knowing smile
A quick arm squeeze to remind each other of our excitement and connection to this experience.
As I continue to process that week—along with the two years I spent studying Integral Coaching®️—I am waking up to my own longing for a more tactile micro-community.
So, let’s carry on these conversations that we’re having online. They matter and I in no way want to alienate the online community and relationships that are so important to me.
And also, let’s get to work in the spaces and places that we occupy in real life. Let’s merge the connection that the digital world allows for with the physical community we’re so hungry to belong to.
And so able, if we choose, to create.